You Control Your Choice for All of the "Wrong" Reasons

After reviewing everyone's comments, I agree with a lot of what has been said. I concur with Emily and Dalila in that "wrong" reason health promotion is actually for all of the right reasons. Changing health behaviors is the bottom line as long as no one gets hurt - no harm, no foul. I thought the psychology of choice was pretty powerful. At first, when I read the article, I was really confused. But, after lecture, it made more sense. Presenting choice in a way that empowers people to make a decision in which there is something to gain and not a lot to lose can make a big difference. It's difficult to frame a message when it's so easy to think you have all the answers. But, as Noni added, the frame of reference can make all of the difference in the world. Delivering the message in such a way where it makes the audience think/feel/do what you want is priceless when it's something that can literally change a person's life and save it in the process. I just have to add that I only regret not knowing more of this earlier in life. While we've learned so much already, I imagine that we've only touched the tip of the iceberg. Health communication is a powerful tool that can be used in so many ways. It's pretty exciting stuff.