imagine, if we were to take this same scenario/concept and apply it to a public health issue like HIV testing, mammograms, or an anti-drunk-driving campaigns. For instance, we have a program at work that gives Marines a free pass to get home safely if they’ve had to much to drink. It’s called the Arrive Alive Program. Many don’t know about the program or how it works, but they know the card can get them a free ride home. They use the card. They see it works and their attitude changes about drinking and driving. They call our office if they need more cards and to get more info on how the program operates. This knowledge gets passed on to their Marine buddies and the cycle perpetuates. On a side note, heuristic cues are definitely the way to get an audience that may not normally give you the time of day. But, whether it’s Marines, seniors, tweens, or teens, it’s challenging to know what they want to hear and from whom as the exercise in class proved. However, I’m up for the challenge? Are you game?
Friday, February 1, 2008
A song in my head and an idea too
KAB and BAK made sense to me because I’ve fallen victim of it before. A lot of times it happens to me when I’m listening to music on the radio. I hear a new song, I don’t like it, I change the station – until they’re playing it so often, I finally give in, and it grows on me. My attitude changes and I’m thinking maybe it’s not such a bad song after all. The beat is good and is something I can work out to or the lyrics are actually meaningful. Then, I do more research (knowledge), check out the songs on iTunes – maybe even purchase the song – sad, but true – I know. But,
imagine, if we were to take this same scenario/concept and apply it to a public health issue like HIV testing, mammograms, or an anti-drunk-driving campaigns. For instance, we have a program at work that gives Marines a free pass to get home safely if they’ve had to much to drink. It’s called the Arrive Alive Program. Many don’t know about the program or how it works, but they know the card can get them a free ride home. They use the card. They see it works and their attitude changes about drinking and driving. They call our office if they need more cards and to get more info on how the program operates. This knowledge gets passed on to their Marine buddies and the cycle perpetuates. On a side note, heuristic cues are definitely the way to get an audience that may not normally give you the time of day. But, whether it’s Marines, seniors, tweens, or teens, it’s challenging to know what they want to hear and from whom as the exercise in class proved. However, I’m up for the challenge? Are you game?
imagine, if we were to take this same scenario/concept and apply it to a public health issue like HIV testing, mammograms, or an anti-drunk-driving campaigns. For instance, we have a program at work that gives Marines a free pass to get home safely if they’ve had to much to drink. It’s called the Arrive Alive Program. Many don’t know about the program or how it works, but they know the card can get them a free ride home. They use the card. They see it works and their attitude changes about drinking and driving. They call our office if they need more cards and to get more info on how the program operates. This knowledge gets passed on to their Marine buddies and the cycle perpetuates. On a side note, heuristic cues are definitely the way to get an audience that may not normally give you the time of day. But, whether it’s Marines, seniors, tweens, or teens, it’s challenging to know what they want to hear and from whom as the exercise in class proved. However, I’m up for the challenge? Are you game?
Subscribe to:
Post Comments (Atom)
3 comments:
Amanda, I agree with our sentiments as well as your endeavors to bring awareness to these issues. This is a global crisis one that is a serious health emergency in the black community and the world. The message must be pass on whether its through songs or by words of mouth. Good Job!
Aunt Micki
It is soo sad because I think most Americans spend more time researching a new car to buy than on their health.
The ironic thing is that most serious illness' could have been treated or prevent if one had been to see a doctor when they 1st felt ill or had their conscious bothering them about their health.
A check up today could prevent a major surgery of tomorrow. Even if you don't have medical insurance there are many community clinics one can go to. So, we all have no excuse.
You're right Michael. I mean, we should all encourage our family members and friends to schedule annual physicals, annual STI tests, paps, cancer screenings (colonoscopies, prostate checks, mammographies, etc.), cholesterol screenings, and all that kind of stuff. But, if we do it together, I think we'll be strong in numbers and it will eliminate the initial fear of doing it alone (if we share our experiences with one another).
Post a Comment